For those who aren’t sure what we mean by domain name, this refers to the URL that appears in the search bar when you land on a certain website. Like Google.com, Facebook.com, and BBC.co.uk, this is what people need to remember to type into the URL bar when they want to find your website, so ensuring the domain name is short and punchy is fundamental to a successful website.
The problem is the quantity of websites out there. Finding a unique domain name is tough, particularly when you are in a sector with lots of competition. You can forget the generic URL’s that you might have wanted – to find something unique as we approach 2020, you have to think outside the box.
But this article isn’t here to tell you what to do. This article is to inspire you – so without further ado, here are 25 of the most successful, and most expensive, domain names ever.
It is worth noting that many of the organisations involved in purchasing and selling the most expensive domain names, do not want actual figures revealed. From wanting to keep their competition at arm’s length, to wanting to retain their financial anonymity in the public sphere, there are many reasons to keep these numbers quiet.
But their want is not enough, and for the last few years the health of the domain name market has become public knowledge.
Cars.com is the most expensive domain name that has ever been sold – coming in at just under £700 million. Of course, if you think about it, something as simple as “cars.com” could refer to any number of things, leaving the clever people behind this domain name with the users looking for rental cars, new cars, used cars, taxi cars, and everything in between.
If you’re looking to earn that top spot and invest in a great domain name, GoDaddy’s domain appraisal tool enables you to test the value of each domain name related to your business – using old search history and location to test the effectiveness.
Another car one – slightly more targeted perhaps, but still worth a hefty £40 million on the market!
Closely following its car-specific counterpart is the more general “Insurance.com”, referring to everything from home insurance to car insurance, life insurance and more. Insurance is something everyone has to deal with at some point and so this generic domain name serves as an umbrella over a massive chunk of the market. That’s probably why this domain name is worth just under £30 million.
As we approach 2020, jobs are getting busier and annual leave is becoming more and more valuable – or at least that’s how it seems; particularly when we look at how much the domain name for Vacation Rentals fetched in. At a whopping £28 million, “VacationRentals.com” solidifies our love of a holiday home.
And the rest…
Counting down from the number 4 spot it is easy to spot a common trend in the most expensive domain names – and that is their generic nature. Perusing the list, it is easy to identify why these domain names have sold for the most – simply because the sheer volume of traffic they will be receiving from generic search terms must be huge. After all, for someone who doesn’t know exactly what they’re looking for, a generic search term is the easiest option.
You can check out your own domain name’s worth by entering it into NameBio.com, or using the dedicated GoDaddy tool to valuate your domain name.