As we approach 2020, we are starting to see some obvious trends appearing across various sectors – not least the online world. Website design is one of the areas that has inevitably seen the most change in recent years, as we take technological leaps towards the future of online; both in terms of practicality and design.
In response to the threat of a new year and predictions coming in from all angles, this article deals with some of the most obvious trends we can expect to see in 2020.
Adaptive design refers to the ability to enjoy a website – from any device. Being adaptive quite literally means adapting to suit all manner of devices, meaning the content has to alter its format in line with the size of a screen. For example, a black of photos on a laptop screen may become a single file line of photos down the page of a mobile device – increasing user readability.
One of the most important things to look for in an adaptive design is an edited Menu design, with an obvious menu button and easy-to-use menu list.
If you sign up for something, it’s likely that your phone will pop up with an automated message asking you about allowing push notifications. If you’re anything like us, you typically say no – if only to avoid the constant stream of notifications that apps and games can send to you every single day. However, in 2020 the notification trend is set to rise, with users acknowledging the value of certain apps telling you when something is about to happen or when an important news story hits the headlines.
Motion design refers to short videos – known as GIF’s – which allow users to interactively engage and explore something they mat be interested in. GIF’s are especially useful when compared with more standard videos as they take up less space on the webpage and result in much quicker load times, keeping the user engaged and preventing them from clicking away in frustration. However, it is also worth noting that GIF’s are typically small bits of video content and will not provide an in-depth exploration of your product – for that you may well need a video.
On to the more standard videos now, and despite the rise of GIF’s, video content is still set to increase in value as 2020 approaches. After all, if a video interests us then we are likely to watch to the end – just look at the sheer number of views on the Facebook videos all over social media. The content is nothing special, yet the interest is peaked and users tend to watch to the end.
Users like relevant, simple and minimalistic videos that provide the information they need without extreme explanations or lengthy introductions.
This one comes back to AI – something we all know is coming! Artificial Intelligence sounds quite frankly terrifying, but the chances are that the invention of AI will make life easier for many of us, if for no other purpose than they can screen user questions and provide an engaging FAQ feature. Chat Bots have been created to mimic a real conversation, using built-in responses that have been pre-determined by real humans. These responses are instant for users, with 24/7 service and an ability to help with basic issues regarding the website.
They may not completely replace human interaction, and there will still be users who want to talk to a real person, but for now their value is set to skyrocket.
People like to interact and feel like they are getting real value from a site, so the more interactivity present the better. This could cover everything from videos to animations and much more!
This might seem pretty contradictory considering we just covered interactivity, but minimalism is often as effective as things that keep users actively engaged. Minimalism involves a simple user experience in a number of ways, including the design, colour scheme, volume of buttons and graphic details. It’s easier to understand, it’s more user friendly and it gets the job done – perhaps quicker than your average site.
What’s on the Out?
As well as increasing popularity for the above trends, there are a few things we are likely to say goodbye to in 2020. One of these is in line with our final trend, and that is complex design. The more complex the design, the harder the site is to navigate – and that’s simply not good enough anymore.
Another feature we can wave goodbye to is background scrolling – whereby the background of the website would change as you scrolled. This typically meant longer load times and quite an annoying pause as the background took a few seconds to catch up – unacceptable as we enter 2020.