How to Choose Good Images for Website Sales Conversions

The type of images you choose could be reducing your sales figures. Yes, that’s right! People respond to images in different ways and picking the wrong ones could put customers off your product. And it’s not just that. You could be reducing your overall web traffic if you don’t have any images. According to Jeff Bullas, “Articles with images get 94% more total views.” That’s a huge difference in traffic. But having good quality images will make a huge positive impact. So, if you’re wondering how to choose good images for website sales conversions, consider the following:

1. Skip the cheezy, staged stock photos.
2. Show real people having an emotion.
3. Don’t just go with what you like, test it!
4. Use the best quality and clarity image you can.
5. Make it relevant to the content and true to the brand.

Ban cheesy stock

You know the ones. A comedically overstressed worker pulling at his hair, a frazzled housewife surrounded by messy toys or a smiling ethnically ambiguous woman clutching a shopping bag; these don’t really say anything new. Think about communicating a unique message. Look for photos that jump off the page at you. Scroll past any you feel you’ve seen before. There are loads of options for great free stock photos like Unsplash and Pixabay.

Show real emotion

People buy from people. Try to use human faces or human body parts wherever you can. This will help your visitor imagine themselves using your product or service. Try to show them what they’ll feel when you solve their problem. Oh and it never hurts if the people in your images resemble your target audience too.

Test, test, test

Often, people just pick an image they like and go with it. They never actually stop to think if this image will resonate with the customer. One way to test this is to have multiple versions of the same landing page with different images. Keep the one that performs the best. Do this with every page on your site for the best results.

Clear, high quality

Even if you find the ‘perfect’ image, don’t bother with it if the resolution and quality are low. Today’s modern consumers are used to crisp, crystal imagery. Think of all the perfectly filtered Instagram images they scroll past each day. A poor quality image will do more harm than good. Just don’t chance it. Source another image.

Totally relevant

Not only should the image be relevant to the topic discussed within that element or article, but the brand should factor too. Think about your brand colours and values. If you’re a bright and fun brand you shouldn’t select dark-background imagery for example. There’s a visual disconnect there between the image and the overall page. They need to marry up.

Images are very important to design and sales performance. But if you want more tips on how to improve your website SEO overall, check out our previous article.