Web Design Trends 2020

As we approach 2020, we are starting to see some obvious trends appearing across various sectors – not least the online world. Website design is one of the areas that has inevitably seen the most change in recent years, as we take technological leaps towards the future of online; both in terms of practicality and design.

In response to the threat of a new year and predictions coming in from all angles, this article deals with some of the most obvious trends we can expect to see in 2020.

Adaptive Design

Adaptive design refers to the ability to enjoy a website – from any device. Being adaptive quite literally means adapting to suit all manner of devices, meaning the content has to alter its format in line with the size of a screen. For example, a black of photos on a laptop screen may become a single file line of photos down the page of a mobile device – increasing user readability.

One of the most important things to look for in an adaptive design is an edited Menu design, with an obvious menu button and easy-to-use menu list.

Notifications

If you sign up for something, it’s likely that your phone will pop up with an automated message asking you about allowing push notifications. If you’re anything like us, you typically say no – if only to avoid the constant stream of notifications that apps and games can send to you every single day. However, in 2020 the notification trend is set to rise, with users acknowledging the value of certain apps telling you when something is about to happen or when an important news story hits the headlines.

Motion Design

Motion design refers to short videos – known as GIF’s – which allow users to interactively engage and explore something they mat be interested in. GIF’s are especially useful when compared with more standard videos as they take up less space on the webpage and result in much quicker load times, keeping the user engaged and preventing them from clicking away in frustration. However, it is also worth noting that GIF’s are typically small bits of video content and will not provide an in-depth exploration of your product – for that you may well need a video.

Video

On to the more standard videos now, and despite the rise of GIF’s, video content is still set to increase in value as 2020 approaches. After all, if a video interests us then we are likely to watch to the end – just look at the sheer number of views on the Facebook videos all over social media. The content is nothing special, yet the interest is peaked and users tend to watch to the end.

Users like relevant, simple and minimalistic videos that provide the information they need without extreme explanations or lengthy introductions.

Robo-Chat

This one comes back to AI – something we all know is coming! Artificial Intelligence sounds quite frankly terrifying, but the chances are that the invention of AI will make life easier for many of us, if for no other purpose than they can screen user questions and provide an engaging FAQ feature. Chat Bots have been created to mimic a real conversation, using built-in responses that have been pre-determined by real humans. These responses are instant for users, with 24/7 service and an ability to help with basic issues regarding the website.

They may not completely replace human interaction, and there will still be users who want to talk to a real person, but for now their value is set to skyrocket.

Interactivity

People like to interact and feel like they are getting real value from a site, so the more interactivity present the better. This could cover everything from videos to animations and much more!

Minimalism

This might seem pretty contradictory considering we just covered interactivity, but minimalism is often as effective as things that keep users actively engaged. Minimalism involves a simple user experience in a number of ways, including the design, colour scheme, volume of buttons and graphic details. It’s easier to understand, it’s more user friendly and it gets the job done – perhaps quicker than your average site.

What’s on the Out?

As well as increasing popularity for the above trends, there are a few things we are likely to say goodbye to in 2020. One of these is in line with our final trend, and that is complex design. The more complex the design, the harder the site is to navigate – and that’s simply not good enough anymore.

Another feature we can wave goodbye to is background scrolling – whereby the background of the website would change as you scrolled. This typically meant longer load times and quite an annoying pause as the background took a few seconds to catch up – unacceptable as we enter 2020.

Our top 10 SEO trends for 2020

The Winter months have well and truly set in, and with the end of 2019 fast approaching, it’s time to turn your attention to your 2020 strategy.

Keeping up with the constant developments is a never-ending job all of its own, and unfortunately the same goes for keeping up with the competition. The internet is an endless minefield of competitors all vying for attention from prospective customers and clients – and the best way to get this attention is via the global search engines.

But as technology and content information matures, so does Google. It is no longer enough to just write a great blog – now it has to work alongside and in partnership with a specific set of rules implemented by organisations like Google.

Without further ado, here’s 10 ways you can use SEO to harness Google’s attention and make sure your website features in those all-important top search results.

1. Consider featured snippets

When you Google something and wind up on a result page, generally the first thing on the screen is something called a Snippet. This literally does what it says on the tin, offering the searcher an extended preview of what they might find on that first site result – whether it’s instructions, tips or generic information.

To gain a chance at being the featured Snippet for any given search term, ensure you are answering the most common questions in clear and concise language. The Snippets receive a high percentage of clicks so it is worth spending the time tailoring your content accordingly.

2. Voice recognition and voice-driven searches

Our phones and smart devices are getting clever by the upgrade, with many now offering users a chance to search for anything they want – without having to tap a single button. While this has been attributed to accidental searches and even unintentional holiday bookings, it seems the powers of tech have honed and matured the technology to enable voice search to grow in popularity.

To work in partnership with this trend, you need to think about how people are searching using their voice – rather than their keypad. In short, the searches will be more detailed and keywords will become more conversational.

3. The growth of Artificial Intelligence

The majority of drivers may not be ready for driver-less cars yet, but artificial intelligence is on the rise and has recently become on of Googles most trusted advisors when it comes to user searches and search result algorithms. In short, the AI robots have learned what makes an article great; creating their own set of rules that we, as content creators, have to abide by if we want to continue to perform well online.

Does anybody know what these sets of rules look like? It’s all trial and error.

4. Online security

First GDPR and now this – if a user doesn’t feel that their information is safe when browsing your website, they won’t use it. It’s as simple as that. Increased user security is a trend which is only going to continue to grow, and one which will influence our strategies for many years to come.

5. The power of the blue tick

Blue ticks have never meant more than they do today. A sign of status and popularity in the online world, a blue tag tends to mean that someone is a verified influencer – usually with an extremely large following and valuable networks.

Having one of these influencers endorse your brand is a priceless tool that enables your brand to be seen by networks and potential customers you couldn’t even dream of reaching before. Allow the social media trend to improve your website traffic and widen the reach of your content.

6. User experience

Remember the days when everything took minutes to buffer? We used to sit in front of the screen and watch the buffering wheel for days on end – but not today. Today, users want everything instantly, and if it’s not instant on your website then they will simply head to a different website that is. It doesn’t matter if you have great content – if the user experience isn’t exactly what they expect, you will very quickly find yourself losing valuable visitors.

Quick load times, an easy to navigate website, and optimised content for all devices – they’re all important!

7. Videos vs. Written content

Facebook has launched a new video viewing page which takes you straight onto another related video once your first one finishes. This subtle but clever way to introducing you to new content highlights how important video is becoming in the world of online content, as users are now just as likely to watch a tutorial as they are to read one.

Youtube advertising has never been so popular, and online videos are starting to take over and attract more and more interest – pulling viewers away from their television screens. Make sure your videos are optimised in terms of SEO, to harness the power of this ever-growing trend. Great keywords and descriptions can mean the difference between a viral clip and a video that falls flat.

8. Quality Content

A pretty simple one really. You can do all the SEO and tagging in the world, but without quality content you will never be able to retain potential customers. Give them value, well-researched information and clear calls to action! After all, in a world where everything is so fast-paced and temporary, your content needs to prove itself as informative yet entertaining; useful but also high quality and approachable.

9. Dwell time will increase in prominence

The amount of time someone sits on your website is about to become even more important to your SEO success. If a user is spending lots f time on your website, the search engine will know that the quality of your content and website is likely to be high – and this is going to become even more of an influential factor as we enter 2020.

10. It’s not going to be just about Google

Google pretty much owns the search engine world, with the phrase “Google it” being used to answer probably half the questions that are voiced by millions of people every single day. However, this could be set to change, as other search engines rise in prominence and give Google a run for its money.

This may mean that SEO requirements will differ particularly as different and new search engines work to attract users and gain support. We’ll have to watch this space to see what happens…