Domain Name Fame – 10 of the most expensive domain names

For those who aren’t sure what we mean by domain name, this refers to the

For those who aren’t sure what we mean by domain name, this refers to the URL that appears in the search bar when you land on a certain website. Like Google.com, Facebook.com, and BBC.co.uk, this is what people need to remember to type into the URL bar when they want to find your website. So ensuring the domain name is short and punchy is fundamental to a successful website. Punchier URL’s tend to be more expensive domain names.

The problem is the number of websites out there. Finding a unique domain name is tough, particularly when you are in a sector with lots of competition. You can forget the generic URL’s that you might have wanted – to find something unique as we approach 2020, you have to think outside the box.

But this article isn’t here to tell you what to do. This article is to inspire you – so without further ado, here are 25 of the most successful, and most expensive, domain names ever.

Introduction

It is worth noting that many of the organisations involved in purchasing and selling the most expensive domain names, do not want actual figures revealed. From wanting to keep their competition at arm’s length, to wanting to retain their financial anonymity in the public sphere, there are many reasons to keep these numbers quiet.

But their want is not enough, and for the last few years, the health of the domain name market has become public knowledge.

Cars.com

Cars.com is the most expensive domain name that has ever been sold – coming in at just under £700 million. Of course, if you think about it, something as simple as “cars.com” could refer to any number of things, leaving the clever people behind this domain name with the users looking for rental cars, new cars, used cars, taxi cars, and everything in between.

If you’re looking to earn that top spot and invest in a great domain name, GoDaddy’s domain appraisal tool enables you to test the value of each domain name related to your business – using old search history and location to test the effectiveness.

CarInsurance.com

Another car one – slightly more targeted perhaps, but still worth a hefty £40 million on the market!

Insurance.com

Closely following its car-specific counterpart is the more general “Insurance.com”, referring to everything from home insurance to car insurance, life insurance and more. Insurance is something everyone has to deal with at some point and so this generic domain name serves as an umbrella over a massive chunk of the market. That’s probably why this domain name is worth just under £30 million.

VacationRentals.com

As we approach 2020, jobs are getting busier and annual leave is becoming more and more valuable – or at least that’s how it seems; particularly when we look at how much the domain name for Vacation Rentals fetched in. At a whopping £28 million, “VacationRentals.com” solidifies our love of a holiday home.

And the rest…

Counting down from the number 4 spot it is easy to spot a common trend in the most expensive domain names – and that is their generic nature. Perusing the list, it is easy to identify why these domain names have sold for the most – simply because the sheer volume of traffic they will be receiving from generic search terms must be huge. After all, for someone who doesn’t know exactly what they’re looking for, a generic search term is the easiest option.

  1. PrivateJet.com
  2. Voice.com
  3. Internet.com
  4. 360.com
  5. Insure.com
  6. Fund.com

You can check out your own domain name’s worth by entering it into NameBio.com, or using the dedicated GoDaddy tool to evaluate your domain name.

Need help with domains? Get in touch!

Cybersecurity for small business websites

All too often the media shares stories of large organisations and companies that have been hacked through their website. Customer data and private information gets stolen all the time. The unfortunate truth, however, is that it’s not just these large-scale companies that are being targeted. Small businesses are just as likely to be targeted. We’re just far less likely to hear about it. That’s why cybersecurity for small business is just as important.

Recovering from a security breach is expensive and can be catastrophic for a small business without the necessary cybersecurity measures in place. Read on for some of our quick cybersecurity for small business tips.

Keep your domain information private

If a hacker has access to your name, your email address or even your mailing address, they can use this information to hack into your website or worse. The more personal information they can collect about you, the easier their job is, and you could find yourself facing a case of stalking or identity theft. Employ domain privacy to shield all your personal details from hackers and identity thieves.

Invest in an SSL certificate

Many internet users now will not trust any website without an SSL certificate in the browser bar, and we know Google relies heavily on SSL certification for a good ranking. However, this isn’t just a good investment for business – it also protects your site from hackers by encrypting all the data stored on it. All of our hosting packages come with free SSL certificates as standard!

Automatic backups

One of the most damaging ways a hacker can destroy your business is to crash your entire website or cause such problems that customers can no longer access your site.

With an automatic backup, you can work safe in the knowledge that should anything happen, you know you have everything you need to get the site up and running again quickly and easily. Ensuring that the automatic backup updates itself on a daily basis is key to being able to restore as recent a version as possible should it become necessary.

Malware scans and removals

It sounds like something out of Doctor Who, but cybercriminals are now a very real threat to small businesses that work online. With access to coding that can steal data and allow access to your site at the click of a few buttons, cybercriminals can attack a site before you even realise it’s happening. That’s why automatic malware scans are so vital.

These malware scans perform regular automated scans on your entire site; identifying and removing any potential threats to your security. By investing in one of these, you can be sure that any vulnerable areas will be identified and fixed before a hacker can exploit them.

Domain renewals

Another thing worth investing in simply because it can be done automatically is domain renewal. After an allotted period of time, your domain will come up for renewal and if you don’t act quickly you can lose control of your business domain name. Not only is this bad for business, but it also leaves you expired domain open for exploitation and unregistered access, whereby any cybercriminal could find out yours and your customer’s personal data and email addresses.

This can be prevented with automatic domain renewal. It’s an easy way to register your domain name so it refreshes annually. This can generally be managed through the billing information on your domain registration account.

Automatic updates

Staying up to date is one of the best ways to ensure foolproof security. It ensures your cybersecurity is working on its newest and most effective version. Many updates that become available have been created to patch up the flaws left open in an old version. So, neglecting to update with them can mean that your site is still open to those flaws. And once a hacker gets in, it’s too late.

Set up WordPress and plugins to update automatically, to offer automatic protection.

Check your passwords

Creating a password is often a toss-up between choosing something easy to remember and hard to guess.  Trust us, the latter is much safer.

It’s important that not only you but anyone with access to your site uses a secure and unique password. Hackers can find a different way into the site even if your own password is super secure.

Login Forms

If customers can log in to their own accounts, you’re at risk of letting in a bot. Bots try thousands of login combos; allowing them into your site. Then they release malware to damage the business from the inside.

By adding protection layers to your login forms, this should be avoidable. Things like reCAPTCHA, are good examples, as automated bots are unable to identify these. It’s also worth enabling a tool that gives customers a set amount of login attempts before they become locked out. This annihilates the potential for trying multiple logins until one works.

These ideas are just some of the basis in cybersecurity, but they will ensure increased safety for both your business and your customers. And we think that’s an investment worth entertaining.