Yes! Keywords Matter for SEO

Why Keywords Matter for SEO

Search engines don’t actually speak human language. That’s probably something you already knew. But even knowing that, I doubt you’ve put much thought into your page keywords and metadata. The sad thing is, that’s what the search engine’s robots use to ‘read’ your website. It’s those words that determine your rank on the SERPs (Search Engine Results Pages).

That doesn’t mean you should pick one keyword and run with it. First off, your website plugins like Yoast SEO will flag you for days if you do that. Secondly, the crawlers will destroy your score for keyword stuffing or overuse. What you need to do is identify the keyword groups that are relevant to your page. Start with your main keyword and then use Google Keyword Planner to identify tangential keywords.

types of keywords

Different Types of Keywords

Short Tail – Less than three words, very basic and high traffic

Long Tail – More than three words, very specific and low traffic.

Why would you ever want low traffic keywords? Well, if you choose them right, they are high conversion words. If your site specialises in kids toys for toddlers, you don’t want to rank for all kids toys. You just want traffic for people interested in toddler toys. Longtail keywords can help you get the specific traffic you need. A keyword grouping of longtail keywords for this fake brand might be something like, “colourful toys for toddler boys” “girls playset toys for toddlers” “maths learning toys for toddlers” “cheap toy gifts for toddlers” and so on. Once again, using the keyword planner will help you, but you need to think about your customer. Think about what they are likely to buy from you.

keyword tools

Tools to Help You Improve Your Keyword Usage

First, it’s a great idea to scan your website and the websites of your competitors. You can use Ubersuggest to do this. This will tell you what they are ranking for versus what you are. If your website seems way off the mark, consider changing your keyword strategy. The tool will also tell you if any of your pages are broken and how fast it’s loading. It’s a pretty useful bookmark to have.

Next, if you’re going to run ads, check out WordStream. They show you the volumes and CPC for keywords related to your site or a competitors site. And they’re pretty localised. This is pretty useful if you serve a regional area. Another great tool for locally operating companies is this one. The bulk keyword generator is also excellent at local keywords if that’s your niche.

Lastly, check out Google Trends. We ran a search for kids toys to see what related topics and search terms are associated. And you get this info:

Related Searches: top kids toys for christmas 2019, top toys for kids this christmas, kindi kids toys, best kids toys christmas 2019, top kids toys 2019

Related Topics: Irrigation sprinkler, Backyard, Climbing – Sport, Trampoline – Topic, Playground slide – Topic

You can download these results to build into a workable list. Think about writing blogs on related topics and searches to encourage people to visit your page. Maybe they’ll shop around!

Need help with any of this? Talk to our amazing team today.

How Hosting Impacts on SEO

Bad hosting is killing your organic

Most people overlook search engine optimization (SEO) when thinking about web hosting providers. That’s because the metrics web hosts are responsible for often fly under the radar. But hosting impacts on SEO in ways you might not realise. Ever done an SEO scrape of your website? 

Well, run one now! It only takes a few minutes and you’ll see one of the first stats that matter.

page loading time matters

Load Speed

Now, website design has a huge impact on page load times, so you’ll want to make sure there are no rogue plug-ins or oversized images causing havoc. However, if you’ve done that and you’re still seeing poor load times across mobile and desktop, it’s time to talk to your host. Ask about their server load and cache system to see if performance can be improved. Not getting the response you want? Time to shop around!

Already on the market? Well, make sure you know where their servers are located.

server location impacts seo

Server Location

Where the host servers are located really impacts your data transfer speed and – just as importantly – suggested results from search engines. When you type something into Google, ever noticed that your device location is tracked? Don’t believe us? Scroll to the very bottom of the page of results and you’ll see where you’re located. Even if it’s general, it still impacts what page results you see and in what order. Search engines use many factors to determine what to display and one of those is a location match between you and the website that’s suggested.

And it goes without saying that the website has to be online more than it’s not.

uptime versus downtime

Uptime vs Downtime

You want to ensure as close to 100% uptime as possible. That’s because there are more than just visitors trying to reach your website. Search engines are too. They’re crawling your website daily, looking for updates, and checking it’s working. This is another way hosting impacts on SEO, if your web host is down due to technical issues, that’s a black mark against you. And it doesn’t take much for search engines to start de-ranking your page if it starts to look unstable to the web crawlers.

But it can be as stable as ever and still rank poorly if it’s unsecured.

ssl is standard

SSL

Rankings have been impacted by their HTTPS status for years already, so put quite simply… don’t go with a web hosting service that offers anything less. SSL is required by a lot of data protection standards as well, so you’re doing yourself a favour on multiple fronts by starting off with a secure site. We offer free 256-bit SSL certificates as standard, so it’s not an ask for your web host to do the same. Many firewalls will prevent access to unsecured sites automatically, so this is a really critical element of web hosting that we can’t emphasise enough!

As with any list, these factors aren’t exhaustive so it’s best to do your own research before committing to any long-term contracts. If you want to know what our packages include or have a question about one of these metrics, just reach out to one of our knowledgeable team members here.

Unpicking SEO: How to boost your SEO rankings

SEO is one of those buzz-words that floats around the online world, without much understanding behind it. Individuals claiming to be SEO experts will constantly inundate your inbox with offers to optimise your SEO and perform SEO checks – but what does it all mean? They all want to boost your SEO rankings and often at great cost.

The purpose of SEO is to make sure your website stands out for the powers of a search engine. Often what the search engine is looking for doesn’t even make complete sense to us, but we do it because it leads to good “SEO”. This guide to unpicking SEO is designed to simply help your website rank a little higher and perform a little better, without the need for outsourced experts and lengthy reviews.

Pick your Keywords and stick to them

When using WordPress, there are special plugins and accessories that have been created just to make your SEO life easier – use them. Yoast SEO is one of the best; rating your posts according to how well they have been written in light of your SEO targets. Yoast is a content creaters dream, engaging one simple tool that will change the way you write. It allows you to pick a keyword and it makes sure you stick to it.

By telling Yoast what the focus of your post is, in one word, the plugin will make sure everything you create is working to your advantage – from the post heading to the content body and image captions. Good SEO means tying everything together to one common focus, and Yoast makes absolutely sure that is what you do.

Customise the web address

How many times have you clicked through to a blog and wanted to send it to someone else, only to see that the link is a random string of numbers and characters that takes up half a text message? It’s annoying, unprofessional and renders your article potentially unshareable for the likes of LinkedIn and other social media.

Editing the web address is easy in WordPress, and by making sure that focus keyword we discussed is also in the web URL, your SEO will be even better – not to mention it will look better and allow readers to understand exactly what the post is about before they start to read it.

Divide your content into different categories

The best bloggers out there know how to divide their work into sub-divisions and categories; not only to make navigation easier for their readers, but also to improve SEO for your site. Search engines trawl through your content to assign an SEO rating – why not make it easy for them by dividing the content up and doing half the work for them?

Get rid of the junk

Bin any old, poor or duplicate content right away. If you don’t want to permanently delete it, then at least set the page to ‘no-index’ so that they cannot be found by the search engines, as these pages are likely harming your SEO and making search engines think your website is full of junk.

Make the images smaller

Large pictures can completely dwarf a great website, no matter how spectacular the content is. They damage your load time. A slow load time means a badly ranked site in the eyes of a search engine. They will subsequently be unlikely to position your site high up in their options for visitors. By reducing the size of your images, you will see a drastic change in the load time for your site. This will translate into better SEO ranking and more website visitors.

These changes are quick and easy fixes to help your SEO perform better and boost your SEO rankings. Everything you create no longer simply needs to satisfy your end reader. Search engines are your biggest judge, and if you don’t cater to their requirements, your website won’t even be found. Give yourself the best possible start by engaging these tips from the word go. Then sit back and watch the visitors flock to your website.

Want more tips? Click here.