Lately, thereβs been a wave of posts on platforms like Medium claiming that WordPress and SEO are “dead.” Spoiler alert: theyβre not.
In fact, WordPress is thriving. Over 43% of websites use it, commanding a 62% CMS market share, and those numbers are still growing.
So, why the constant chatter about abandoning WordPress? While Medium is a great platform for part-time writers or hobbyists looking to make some extra cash, it’s not the best choice if youβre serious about growing a profitable content business.
Hereβs why WordPress remains unbeatable for blogging in 2024.
The Scale of Your Business Matters
Some creators argue that you donβt need to create your own platform. For small-time creators, that might work. But if you’re running a growing business, owning your own website is key.
The internet is changing, and relying solely on SEO may not guarantee success. But if your blog drives affiliate sales, course purchases, or memberships like mine, everything is centralised. You control the entire ecosystem, including your online shop, paywalled membership area, and other income streams β all on one platform.

With WordPress, everything is under your domain, ensuring you’re not dependent on multiple third-party platforms. Need help setting up? Try our web builder for an easy start.
Owning Your Platform Is Key
Yes, platforms like Medium can help you tap into a built-in audience without SEO, and you should use them. But for long-term growth and profitability, you need a platform that you own and control.
Imagine running your blog on Medium, selling products on Gumroad, and hosting courses elsewhere. Thatβs a lot of scattered management. WordPress lets you centralise everything, giving you full control over your websiteβs ecosystem.
And, while AI and algorithm changes may affect SEO strategies, your self-hosted WordPress site (with reliable web hosting) will remain under your control no matter what changes occur.
The Benefits of WordPress Hosting
While Medium is great for smaller-scale creators, itβs hard to scale a large business on that platform alone. WordPress gives you flexibility to grow your business, whether youβre selling products, offering courses, or running a membership site.
With WordPress hosting, you can build and scale your website with ease. Whether you need custom landing pages, an online shop, or membership areas, WordPress has the tools you need. Plus, you wonβt have to worry about third-party fees eating into your profits.
Quick Summary: Why WordPress is the Best in 2024
- You own your platform β no algorithms affecting your content visibility.
- Scalability β WordPress can grow with your business, offering unlimited customisation.
- Centralised control β Manage your blog, shop, memberships, and courses in one place.
- Unlimited potential β WordPress offers endless customisation, so your website can grow alongside your business.
If youβre serious about building a long-term, profitable business, WordPress is still your best bet. If youβre blogging as a hobby or side project, platforms like Medium or Substack may suit your needs. But for those with bigger goals, consider self-hosted WordPress setup.